Marketing Tools and Software for Every Business


In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. How is it possible to keep up with them all?


As a marketer, I often wish I had a better sense of all of the tools available to me -- and what sets each of them apart -- so I can make more informed decisions on how to create and optimize content.


Luckily, I have the privilege of working with other marketers who specialize in different functions than I do. And because of that, I was able to curate a list of the top tools every marketer should know about and use.



Search Engine Optimization (SEO) Tools


Whether its keyword research, content optimization, or checking your current page rankings, every marketer needs a go-to tool for planning what content to create and how to optimize it for SEO.


Marketers need tools to plan which keywords to rank for and making sure the content they create actually meets their goal once created. Ryte is the ideal tool marketers can use to make sure their SEO efforts are having a real impact on their marketing strategy.


Content Creation and Design Tools


In the world of content creation, there are admittedly tons of different tools you could use to create various types of content. Whether it's social images, logos, blog posts, or ebooks -- the options and tools are endless.


That said, a newcomer among the Adobe Suite of tools is winning the hearts of many marketers, including this one, for its ease of use to create stunning webpages, awesome videos, and eye-catching graphics. The best part? It's completely free and impossibly easy.


Adobe Spark is a suite of three web or mobile apps -- Spark Page, Spark Post, and Spark Video -- that allows marketers to easily create graphics, webpages, and videos in a variety of themes in minutes.


You can completely avoid the hassle of page layout, video editing knowledge, or a CMS and start creating content that looks remarkable immediately.


Video Marketing Tools


Haven't you heard? Video is the thing everyone is talking about. But how do you actually implement it into your marketing?


Maybe your strategy is just to put a YouTube video embed on one of your blog posts or landing pages. But then what happens? Someone else's ad plays on your landing page before your video even begins. That's bad for your conversion rates, brand, and your user. Luckily, there's a solution.


Wistia is a powerful video hosting platform that allows you to host your videos on your website -- ad free -- with a guaranteed smooth playback and responsive player. Wistia also helps you prove the ROI of your video efforts by offering you video analytics and key metrics to fine-tune your video marketing efforts over time. Ready to take your video marketing to the next level?


Event Marketing Tools


Whether your team holds monthly customer and prospect events, yearly conferences, or just occasional community outreach parties and events, it's important to have the best event marketing tool up your sleeve when the time comes to use it. After all, in-person events are some of the best ways to interact with potential customers and create a brand experience that prospects, customers, and your community will remember.


Eventbrite is an efficient, easy-to-use tool tons of marketers rely on not only to manage the logistics (like ticketing) of events but also to promote their events. Eventbrite lets you create an event landing page and allows you to set up your ticketing and payment for the event all within the same platform. The best part? Eventbrite is always free if you're hosting a free event!