The Importance of
Digital Marketing

If you’re reading this, chances are you’re either a marketing professional or business owner who is learning the importance of taking your business online. These days, without an online presence, it can be hard to compete and grow. And that’s where digital marketing comes in.

What is digital marketing? Digital marketing is an umbrella term that’s usually used to describe online marketing tactics that exist to digitally connect a company with its audience.

From your website itself to your online branding assets, digital advertising, email marketing, online brochures, and beyond, these are all digital marketing tactics and assets that can exist independently of one another.

It’s important to note that the term ‘digital marketing’ doesn’t differentiate between tactics that are designed to attract customers and tactics that are designed to interrupt them by fighting for their attention.

For example, banner ads and pop-ups would be considered a form of digital marketing alongside creating great blog content, but that doesn’t mean ads are a good tactic for attracting your desired audience. In fact, banner ads and pop-ups are likely to turn people off your brand, whereas creating useful or entertaining blog content is likely to attract them.

Here, we'll teach you digital marketing tactics that attract customers, instead of interrupting them.

You’ll learn best practices for the major pillars of digital marketing, including:

  • Setting up and optimizing your website

  • Creating a digital content strategy

  • Promoting your brand on social media

  • Converting website visitors into leads

  • Utilizing effective paid advertising

  • Turning leads into paying customers

  • Measuring and improving your marketing

In the following weeks, you’ll get actionable tips for how to build your digital marketing strategy so you can grow your brand -- and your revenue. So let’s get ready!

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